Small Business Marketing Workshops

UPCOMING WORKSHOP

The Small Business Big Marketing Intensive

Friday, August 20 & Saturday, August 21, 2010

The Caulfield Racecourse

FIND OUT MORE

One of the things that I love the most about my business is being able to share my knowledge of Marketing Communications with small business owners.

You see, for a large portion of my working life, I have had the pleasure of assisting many large corporations with their marketing needs. And whilst adding value to their business, I also learn a lot as I go.

I also put in to practice in my own business all the learnings that I share, so you can be sure that you're getting practical advice...that's actually being practiced!

And here's the good news...

>>> EFFECTIVE MARKETING IS NOT ABOUT HAVING LOTS OF MONEY <<<

One thing I've learnt during my twenty years of marketing is that having a big budget is not a guarantee of success. Sure, a big marketing budget lets you do more things more often, however, the fact is that there are many marketing tools and practices available that are free, or at least very inexpensive. You've just got to know where to look. That's what my Marketing Workshops fro small business are all about. In them, you will learn...

  • A definition of Marketing that makes it much easier to create marketing that works.


  • Three simple, yet important concepts that will turbo charge all your marketing efforts.


  • The questions you need to ask to really understand your customers.
  • Why it's so important to create a brand...not just a business. And how to do it on a shoestring.
  • How to make your business look even more professional (and larger) than it really is.
  • How to get your message in front of the right people, more often without spending a bomb on advertising.
  • The secrets to briefing designers, web developers, writers etc in order to get the best result.
  • The importance of having an online presence (and not just a website). And how to do it.
  • How to automate your marketing so that you can focus more on what you do best.
  • How to think creatively about your business in order to produce marketing that breaks through the clutter.
  • PLUS I will share with you my treasure trove of resources that I've built up over the years that will save you both money and time. And I'll show you how to use them.
  • FINALLY...there's always question time to ask questions of me as well of other small business owners within the group.

 

UPCOMING WORKSHOP

The Small Business Big Marketing Intensive

Friday, August 20 & Saturday, August 21, 2010

The Caulfield Racecourse

FIND OUT MORE

 

Nudges

Build in a component that would help those in need.

What attributes / benefits can you borrow from your favourite brand and apply them to yours?

What would Richard Branson do if he ran your business?

Are you doing that way because your competitors do it that way? What would the complete opposite look like?

What would Richard Branson do?

Have you addressed each of the five senses?

What animal best represents your idea? What can you include of this animal in your idea?

Ask someone who knows absolutely nothing about what it is you're doing what they would do.

How would you describe your problem to a five year old?

Create a ‘concentrated’ version of it by focussing on the key feature.

What would a ten year old do with it?

If money were no object, what would it look like?

List all the parts of your offer that people find difficult. Now, generate as many ideas as you can in 10 minutes to address each of these blockages.

Ask your customers.

What’s stopping you from making it the best it can be?

What will customers demand of your business in 50 years from now?

What can I apply from the book I am currently reading?

List 25 ways of exceeding your customers’ expectations.

Describe your brand in detail if it were exactly like you think it should be.

What missing piece are your customers looking for?

Big ideas for your business 

50 ways to get your business booming
Six pages of practical, easy to implement ideas aimed at attracting more customers to your business. Click here to see what I mean...

How to create compelling PowerPoint presentations
Microsfoft PowerPoint...friend or foe? This ePaper shows you how to use it to your advantage. Click here to see how...

Tim Reid, AKA The Ideas Guy assisted us in a customer service focused workshop for our Victoria and Tasmanian Store Managers. The workshop was to get them thinking about providing customer service with a point of difference. Tim helped me to develop the workshop and facilitated it on the day. The Managers loved Tim and the energy and enthusiasm he radiated on the day! He really got them thinking outside the square about all facets of customer service. We were able to incorporate lots of the ideas into the day-to-day service our teams provide. I would highly recommend Tim to any prospective client for a high energy, keep it real, constructive workshop event.

Kathy Wilson, State Manager
Jeans West