Build in a component that would help those in need.

What attributes / benefits can you borrow from your favourite brand and apply them to yours?

What would Richard Branson do if he ran your business?

Are you doing that way because your competitors do it that way? What would the complete opposite look like?

What would Richard Branson do?

Have you addressed each of the five senses?

What animal best represents your idea? What can you include of this animal in your idea?

Ask someone who knows absolutely nothing about what it is you're doing what they would do.

How would you describe your problem to a five year old?

Create a ‘concentrated’ version of it by focussing on the key feature.

What would a ten year old do with it?

If money were no object, what would it look like?

List all the parts of your offer that people find difficult. Now, generate as many ideas as you can in 10 minutes to address each of these blockages.

Ask your customers.

What’s stopping you from making it the best it can be?

What will customers demand of your business in 50 years from now?

What can I apply from the book I am currently reading?

List 25 ways of exceeding your customers’ expectations.

Describe your brand in detail if it were exactly like you think it should be.

What missing piece are your customers looking for?