Who's Tim? Does He Really Have Any Idea?

Fair questions indeed.

Well, I guess the answer to the latter will lie in the quality of the thinking I generate for your business. However, to remove all risk on your behalf, all my services come with a 100%, no questions asked money back guarantee.

To put your mind further at rest, I have over 20-years of extensive and diverse experience in Marketing Communications. Such experience has taught me the following truths that are the inspiration for my own business.

• INNOVATION BEATS ADVERTISING. Decades ago you could build a business on the back of a great ad campaign. No longer. Consumers are smarter. Advertising is horrendously expensive. And alternatives abound. As someone insightful soul once said, “The best advertisement is a great product (or service).”

• CREATE DON'T COMPETE. Too many businesses try to keep up with their competition. This results in a whole lot of ‘me too’ businesses that find themselves competing on price and constantly increasing their marketing spend. Now that’s a tough way to make a buck. Successful companies tell their own story and create their own opportunities.

• CHALLENGE YOUR CATEGORY. Look around and see what other companies are doing in completely unrelated fields.

• THAT ELUSIVE KILLER IDEA MAY BE RIGHT IN FRONT OF YOUR NOSE. The day-to-day mayhem of business often means that opportunities are missed. When was the last time you asked your receptionist what changes they would make if they were running the show? Try it…you’d be amazed at the answers.

There’s plenty more truths where they came from, however, those four should give you a clear idea of where I’m coming from.

Finally I can tell you that my working life has seen me work in the following businesses:

Clemenger BBDO – A multinational advertising agency at which I spent ten years managing the advertising needs of companies including Uncle Tobys, Gillette, Yellow Pages, Knight Frank, Dulux, Alta Vista Search Engine and AXA.

Flight Centre – Australia’s largest retail travel agency at which I held the position of Marketing Manager.

Reach – A not-for-profit organization that works with young people at risk. I actually left advertising to go and work at Reach as a bit of a cleansing of the soul experience where I assisted them in the areas of fundraising, sponsorship and event management.

Smorgon Steel – Australia’s second largest steel company. I had the responsibility of launching their Corporate Social Responsibility division with the implementation of a national campaign that is still in place today – You can view it at www.scrap.org

I now spend most of my working hours running Marketing Workshops For Small Businesses...read all about them here.

So, that’s a bit about me – TIM The Ideas Guy. If you’d like to know more, please feel free to contact me at tim@theideasguy.com.au